Havana Club has kept alive the art of ageing and blending premium rums, thus ensuring the heritage and excellence of the Cuban rum-making tradition.
Cuba has become known as the "Isle of Rum", due to a combination of world-famous sugar cane (first introduced by Christopher Columbus in 1493), a favourable Caribbean climate, fertile soil, and the unique know-how of Cuban "Maestro Roneros" (master rum-makers). Sailors, swashbucklers and locals liked to use this exceptional sugarcane to make fermented nectar and "tafia" (an early type of rum).
Today Havana Club, the leading Cuban rum in Cuba and in the world, continues to embody the heritage and supremacy of the Cuban rum-making tradition. Relying on the unique know-how of its Maestros Roneros, Havana Club has kept alive the art of añejamiento : the art of distilling, ageing and blending premium rums. The name "Havana Club" captures Cuba’s rum-making heritage and the unique atmosphere of Havana, the country’s capital. Havana Club is closely entwined with Cuban culture, and Cubans take pride in what has become a true national icon.